Tuesday, October 29, 2013

Leveraging Agile Market Research for Faster, Better Concept Optimization

Only one in 10 market-facing decisions have the backing of customer data.  Nowhere is this shortage of customer feedback more evident than in the concept development process.  It's no wonder that a significant percentage of product, packaging, and advertising executions fail every year.

The time and cost of traditional data collection methods have prevented researchers and marketers from tapping consumer insights as much or as early as needed leaving them to rely on intuition or gut feel to pick and refine winning concepts.

On-demand tools when coupled with the Agile Research Methodology allow researchers and marketers to identify and optimize winning concepts much earlier in the development process resulting in executions that are both faster to market and better performing.

An upcoming webinar presented by GutCheck, “Leveraging Agile Market Research for Faster, Better Concept Optimization,” on Thursday, November 14 at 2:00 pm EST will feature an interactive, step-by-step review of the concept development process infused with best practices for applying on-demand quant and qual tools using an Agile approach.

GutCheck is an on-demand research community solution that provides immediate insights from specific consumers with quality that is equivalent to traditional online communities. Unlike these offerings that challenge timelines and budgets, GutCheck enables an Agile Research approach that delivers actionable feedback in days instead of weeks and at 50-70 percent the cost of traditional in-person focus groups.
In this webinar Matt Warta, CEO, GutCheck and Lisa O'Connor, Lead Online Research Strategist, GutCheck will discuss:
  • How to apply on-demand quant and qual tools within the Agile Research Methodology to screen and optimize concepts rapidly and early in the development process
  • Common questions that yield rich insights for testing and refining concepts
  • Best practices for recruiting and testing concepts with minimal bias
  • An in-depth case study will also be provided to illustrate this approach in action.  We will reserve the last 15 minutes of the webinar for Q&A.

Reserve your webinar seat now: https://cc.readytalk.com/r/v8o7rwaiax7w&eom
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