As of late, Apple has delivered significant updates
across virtually every facet of the company. In fact, the tech giant has released
4,000 new APIs to developers; a more aggressive push in cloud
services; and changes across its mobile and desktop operating systems.
But, one area of Apple’s business that is seriously lacking
in function and updates is Apple Maps. Maps are important to Apple because,
just as search has been at the heart of how people find
their way around the Internet, maps are the key to how many people use
their smartphones.
According to Apple, there is a feature in iOS 8
that will give venue owners the ability to add more indoor positioning data.
But from what we understand this was far from what Apple had intended. A source
told Apple
Insider, “There were multiple improvements that didn’t make it into iOS8,”
a source tells us.
After two years of parting ways with Google, Apple is still
working on its Maps app. Some key changes included enhanced, more reliable data;
more points of interest and better labels to make certain locations like
airports, highways and parks easier to find; a cleaner maps interface; and
public transit directions.
Further ahead, the report noted plans to integrate augmented
reality features to give people images of what was nearby. So, why didn’t
they appear?
One source said, “Many developers left the company, no map
improvements planned for iOS 8 release were finished in time. Mostly it was
failure of project managers and engineering project managers, tasks were
very badly planned, developers had to switch multiple times from project to
project. I would say that planning, project management and internal politics
issues were a much more significant contributor to the failure to complete
projects than developers leaving the group.”
Over the years, Maps have been a sensitive area
in Apple’s business. It was at the 2012 WWDC that Apple unveiled a new
version of its Maps app, but it turned out to be a disastrous move for the
company. Unreliable data produced random renderings and bewildered
users, and even prompted an apology from CEO Tim Cook with the
promise that things would get better.
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