Live from #PWWCBA: Structured Conversations to Deliver Value

It was fortuitous for me that I chose to attend Ellen Gottesdiener's final session of the day "Powerful Planning, Agile Analysis: Structured Conversations to Deliver Value" as it involved an in-depth use of the Project World website as an example of finding value for customers/users.

We identified many different possible users for the site:
attenders
vendors
bookers
reviewers
approvers

(Ellen's tip: give each user type a name that describes what they do, not a job title, things ending in "er")

Each of these users has different requirements priorities such as: register securely, ease of use, find out attendee numbers, see a business case showing ROI of attending the event. You can perform discovery to find out what your users need through steps such as interviews.

These requirements can then be a means to the end of finding value.

So, what would your requirements be for the 2012 ProjectWorld® & World Congress for Business Analysts® website?