Thursday, August 21, 2014

Starbucks - More than a cup of coffee

As Project Managers and Business Analysts we are all exposed to different cultures working in various industries. ProjectWorld will be hosted in Seattle, Washington this year on the West Coast and many attendees will have the unique pleasure to experience an offsite learning session at Starbucks Corporate Headquarters. Attendees will gain insight into the unique Starbucks experience and culture.

Starbuck’s was originally about the coffee beans; they didn’t make coffee. Howard Schultz had a dream, bought Starbucks and eventually realized his dream. Several years ago Howard Schultz reached a turning point with Starbucks and in his book ”Onward: How Starbucks Fought for Its Life Without Losing its Soul” he revisits how he turned Starbucks into an experience that would first be cultivated by his leaders (his managers) and then through his employees by (as he put it) “as managers we would put our feet in the shoes of our people.”

Starbucks has a corporate culture that encourages its leaders to create a unique culture for employees and for the employees to create a unique and personal experience for its customers.  

Starbucks has established five principles that employees follow and use in their daily lives at the company: The five core business principles are:

· Make It Your Own
· Everything Matters
· Surprise and Delight
· Embrace Resistance
· Leave Your Mark

It will be interesting to see how this translates to managing projects at Starbucks. If you have signed up for the tour you’ll be one of the lucky attendees to gain insight into how these practices are put into action in how they manage and deliver their projects.

Jan Asbjorsen, Program Manager, Law & Corporate Affairs, Starbucks Coffee Company will lead attendees on A Behind this Scenes Look at the Starbucks Corporate Headquarters. In addition to a private tour of the Starbucks world headquarters, attendees will hear from a cross-departmental panel of project managers (including store development, IT, retail operations, law and more), as well as walk away with a checklist of things to consider when determining how to size your projects, tools, organizations, success factors, etc.

September 22-24, 2014
W Hotel
Seattle, Washington

Download the brochure for full details:
- See more at:

Interview with Howard Schultz:

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