As businesses spend more and more on content marketing, brands
are challenged to keep their content creation process under control. Today, organizations
simply cannot risk publishing content that hasn’t gone through a process of checks
and balances. So, content marketing directors need a solution for keeping their
editorial calendars in check, providing timely insights on progress to senior
management and centralized document storage. According to Businsess2Community,
the ideal project
management tool for a content marketing team is likely to use tools
including:
Support for Multiple
Steps
Every content creation process requires steps for creation,
editing, review, and publication, which will take place over multiple workdays.
The system needs to be complex enough to support the need for multiple
components of a single step – which will each have a separate deadline.
Task
Assignment
Projects and duties can change quickly as companies make
changes to optimize their content marketing strategy. So, an ideal system will
be flexible enough to allow the project manager to quickly assign.
Priorities
Mid-sized and large content creation teams may need a
moderate amount of oversight, and this need will grow if your company is among
those outsourcing. A system that requires tasks to be completed in a specific order
can minimize the attention needed from management through each process.
An Aggregation System
Whether it’s integrated into your project management
software or not, it is crucial to aggregate content marketing in a single,
centralized, and searchable location.
Workload Forecasting
Some content directors may prefer simpler systems, having
the ability to estimate time needed to complete assigned tasks can streamline
management, and improve your ability to assign “hot jobs.”
Billing and Time Tracking
A project
management system that allows time-tracking, as well as instant reporting
for billing or internal reporting by projects can improve communication between
departments.
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