Today, businesses require effective business analysis in
order to be successful in a competitive business world. Business analysis
involves taking information gathered from a variety of sources and analyzing to
forecast future trends, find ways to make improvements in business strategies,
improve businesses operations, and make smart business decisions to improve the
bottom line. Understanding key marketing areas is essential to helping a
business generate revenue and cut down on excess waste.
According to Nancy Yee, vice president of Global Product
Strategy, ESI International, there are some key business analysis trends that
will be prominent in 2013. The first significant business
analysis trend of 2013 is the roles of the BA and product owner will be
solidified and respected.
In an Agile environment, the BA and the product owner have
very different roles. The BA works with the product owner to identify what
exactly they need, help them understand how this is going to help them achieve
the values that they are looking for. The product owner, on the other hand, is
responsible for understanding exactly what the business needs.
“They are there to talk about how, where and when they need
to improve their businesses, which translates into the product backlog,” said Yee.
In 2013, there is going to be a stronger relationship with
the product owner and the BA together in order to create a stronger foundation
of understanding of what they need to be able to deliver value when it comes to
priority of the product background.
Check out the full video here:
Be sure to register for Yee’s upcoming webinar, Developing
Effective Agile Requirements. Click
here for more information: http://bit.ly/ZXGbaa
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