As of late, the term “social media” has become standard in our
cultural vocabulary. Social media describes the powerful new ways people and companies
are engaging with content on the Internet. It is all about fostering
interaction, discussion and community, allowing people to build relationships
and share information. Today, social media is being pioneered by everyone
from CEOs to school children.
Through the use of social media, businesses have adopted new
ways to reach consumers and markets. They can influence and promote by simply
choosing to engage, causing influential brands to become more “human” due to
their presence and engagement on social media sites.
Most employers dislike when they see their employees wasting
time on Twitter or chatting on Facebook. But, what if social media could
facilitate your company’s projects?
‘Social
Project Management’ (SPM) is a brand new approach to managing project teams
that combines traditional project management techniques and social networking. Traditional
project management focuses on planning in an organized way, but it leaves
little room for unknown circumstances. Social project management allows the
lifecycle of a project to be dynamic so that the plans can easily be adapted to
circumstances. This approach taps into people’s natural yearning to belong to interact
with others. It turns the project into a temporary social structure, where the
quality of collaboration will determine the quality of the project.
While getting every team member of the project together for
a status report meeting represents a nightmare for the project manager, social
media tools make the work visible. The tools allow each team member to narrate
what they are working as well as communicate with each other with just a click
of a mouse.
The social project manager can no longer operate as a
hierarchical commander. Instead, they must use their role as a connector to
create an efficient combination of skills and passion.
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