Monday, September 9, 2013

The Science Behind the Art of Servant Leadership

With over 20 years of business experience and a master’s degree in neuroscience, William Greenwald, founder & chief neuroleaderologist, Windsor Leadership Group and former director, Performance Coaching & Advisory Practice at Humana Inc., knows a thing or two about business and the brain. With his extensive experience in the two areas, he has been able to deeply connect his love of business and love of the brain.

“Your mind is like a parachute, it works better when it’s open,” Greenwald told attendees at his workshop at PW&WCBA 2013 today in Walt Disney World as he dove into the topic of corporate and personal resilience.

“Our job as leaders is to humanize leaders,” he continued. According to Greenwald, leadership can be defined any way you want, but wearing the leader title is a very tough job. The first thing great companies need to do is understand that leaders are human and you cannot always check your problems at the office door.

In fact, Yahoo’s CEO Melissa Mayor is doing a great job right now of humanizing people. She even started running one of the largest companies in the world while she was pregnant.

The bottom line, said Greenwald, is if we can figure out how to humanize leaders, we’ll win.

So, how will you apply corporate resilience back at the office?

Amanda Ciccatelli, Social Media Strategist at IIR USA in New York City, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry.  She can be reached at Follow her at @AmandaCicc. 
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